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OEConnection® Program Management Solutions help OEMs and their dealer networks compete more effectively within the increasingly saturated market of automotive replacement parts. Employing a multi-faceted approach of technology, services, and program administration, our dealership parts e-commerce tools automate OEM parts marketing programs to enable even the most novice of parts counter personnel to identify and deliver targeted OEM program pricing at the critical point-of-purchase.
Proven to change buyer/seller behavior and increase incremental OE parts sales, these tools are supported by a customizable array of Professional Services that offer both field and office-based services in promoting shop and dealer adoption. Serving as an extension of OEM and dealership staffs, our trained professionals deliver on-site and phone-based expertise in the following areas:
Comprehensive consultation and education on automaker programs
Best practices on using technology to capitalize on OE competitive pricing
Results scorecards on individual and market buyer/seller performance
Detailed product instruction, on-demand support and proactive follow-up
Using a rules-based, configurable pricing engine, OEMs can enter custom program parameters including real-time co-operative funds tracking to allow dealership personnel to make informed pricing decisions on an order-by-order basis. Within our custom console, OEMs can:
Identify and match eligible program parts to non-OE parts at specific part levels
Automate fixed or variable dealer reimbursement with electronic financial settlement and reconciliation
Incent dealers, shops or both
Target segmented participation based on buying segment or geographic locale
Run concurrent programs with automated submission and expiration dates
Detailed, market-based reporting is critical to program success. Our solutions provide standard and customized analysis tools that help OEMs target the right parts to the right buyers at the right price. This never-before-available data gives OEM parts decision makers real-time access to:
Transactional list price and sale price for each opportunity/sale
Buyer/seller performance segmented by market, region, state or any other geographic locale
For more on how OEConnection Program Management Solutions can help your dealer network integrate and administer competitive pricing at the point-of-purchase, contact us online today.
